In the sunny Coronado town of California, the Smith family’s life was as pleasant as the local coastline. Every morning, eight-year-old Lily would stand on tiptoe by the terrace railing, eagerly gazing at the swing in the neighbor’s garden. Six-year-old Jack, like a little explorer, would always search for lizards by the bushes in the corner of the yard. However, hidden behind this beauty were potential dangers. The yard without a fence was like an open safety gap. The asphalt road was just a stone’s throw away, and the roaring sound of passing cars often made Mrs. Smith clench her tea cup while she prepared afternoon tea in the backyard.
What was even more troublesome were the “uninvited guests” brought by California’s unique ecological environment. There were always a few days each month when raccoons would sneak into the yard under the cover of night, messing up the carefully tended rose beds. Once, a coyote even wandered around in the early morning, and its shrill howls made the children huddle beside their parents’ bed all night. The rickety wooden fence at home had long become fragile under the scorching California sun. There were splinters in the cracked wood, and the decaying posts would let out an unsettling creak with just a gentle push. Mr. Smith had to spend his weekend time each month repairing it, but the anti-corrosion paint he had just applied would peel off after a few heavy rains.
It was not until he saw a safety case shared by a neighbor in the community parents’ group that Mr. Smith began his long journey of choosing a fence. He visited three building materials markets and compared various materials such as iron and aluminum, but he couldn’t find a satisfactory product. So he chose to search for the safest fence online. By chance, he clicked into the homepage of our store and was attracted by our PVC fence. Mr. Smith came to me to learn about and inquire about the product. He said that it was his first time to buy a PVC fence and he didn’t know much about it, but he felt that the products made of PVC had rounded edges, which greatly reduced potential safety hazards. So I seized the opportunity to popularize the advantages of our customized PVC fence to Mr. Smith.
I said, “Mr. Smith, our products and services are designed to help customers like you solve your troubles! This is a new product in our store, and I think it’s tailor-made for you! Firstly, this PVC fence is durable and not easily damaged by high temperatures and severe weather. California is located near the coastline, and our PVC fence is corrosion-resistant and UV-resistant, which is quite suitable for California’s geographical location and weather conditions. It’s inevitable that children are naughty and like to run around in the yard. The PVC fence offers flexibility and impact resistance, which can prevent people from being scratched or stabbed when they accidentally come into contact with the fence, especially providing better safety protection for active people like children, which greatly reduces the safety hazards when children are playing. You don’t have to be afraid of fierce animals around. This PVC fence has not only passed the ASTM international safety certification but also has a honeycomb-shaped reinforcing rib structure inside, which can withstand an impact force of 200 pounds, equivalent to the impact strength of an adult coyote. Moreover, I heard that Mrs. Smith has a hobby of planting flowers. Compared with iron fences, the PVC fence is more aesthetically pleasing. It can be customized in different colors and styles according to customers’ preferences, which is quite flexible and can match different decoration styles.”
After hearing this, Mr. Smith seemed a bit tempted. He said, “That sounds great, but if I buy from your store, will the fence be damaged during the long transportation from China to my home? And how about the installation? I’m new to this product, and I’m really worried.”
I quickly soothed Mr. Smith’s emotions. After considering it from his perspective, I replied, “Don’t worry. I will provide you with a one-year quality guarantee. During this period, if it is not intentionally damaged by humans, we will analyze the cause of the damage and send you the accessories for repair. Moreover, the PVC fence is made with a unique molecular structure design, so it is very durable and can be used for at least five years. Compared with traditional iron fences, it is moisture-proof and flame-retardant, and it has excellent resistance to strong ultraviolet rays, rainwater, and extreme environments, so it won’t rust or corrode. As for the installation, the installation process is very simple. We will send you video instructions. If you find it difficult, it’s also very convenient to hire someone to install it. You don’t have to worry about the transportation problem. When we pack the product, we will put protective corners on the cartons, which are resistant to collision and falling. Besides, the PVC material is resistant to bending and deformation, so please feel free to buy it!”
“What about the maintenance cost? I often have to spend time and money maintaining that damn wooden fence. It’s really annoying!”
“Traditional wooden fences need to be dyed and repainted regularly, and metal fences need to be derusted regularly. The PVC fence is made of a material that is insect-proof, fire-proof, corrosion-resistant, and UV-resistant, and it is recyclable. The smooth surface only needs to be washed with water to become clean again, which greatly saves the maintenance cost and labor cost. So, it completely solves your maintenance problem!”
After hearing my patient answers to his questions, Mr. Smith seemed to have less doubts in his heart. I patiently asked him for the map of his home garden and the placement of the decorations. We discussed the customized size, height, color, and style of the fence, and how it could protect against the surrounding small animals without affecting the aesthetics. Finally, Mr. Smith chose to place an order, and I was extremely excited.
More than half a month later, the fence arrived in California. Lily curiously ran her fingertips across the surface of the fence and was pleasantly surprised to find that it felt as smooth as her favorite jelly eraser. The installation process made the Smith family feel very reassured. Mr. Smith hired a professional team to install it, and the construction was completed in just two days. It was fixed with environmentally friendly glue throughout the process, without any annoying welding sparks or pungent paint smell. When the 1.8-meter-high ivory white fence was erected around the yard, Lily and Jack excitedly ran around the fence, running their fingertips across the smooth posts as if playing a white piano. Mrs. Smith specially planted the unique jacaranda in California at the corner of the fence. The light purple flower branches matched the fence beautifully, and the originally slightly messy yard instantly transformed into an exquisite fairy tale garden. Mr. Smith took a photo of their garden and showed it to me, and I was happy for him.
Now, whenever the setting sun gilds the fence with a golden edge, Mr. Smith will always hold a cup of coffee and watch his children playing and laughing in their safe little world. Jack has built a special insect observation corner by the fence, and Lily has hung the swing on the inner crossbeam of the fence. “This is not just a fence,” Mr. Smith said with emotion when sharing in the community forum. “It has given our whole family visible security. During the rainy season last winter, the iron fence next door was covered with rust, but our PVC fence was still as good as new. The maintenance cost saved is enough to take the children to Disneyland!” Such a change is exactly our original intention of safeguarding the happiness of thousands of families.